DPT
develops, creates and delivers excellence in training
and promotional programs using innovative technologies
to accelerate learning.
Educating sales representatives to the point where they feel comfortable
discussing medical subject matter with physicians is a challenging endeavor. It involves introducing complex material such as anatomy and physiology in a manner that is both straightforward and engaging, to maximize the retention by the adult learner. After presenting the basic educational building blocks, an effective training program must introduce the context within which the material will be utilized.
Adult learners must be given the reason why the material is important
to know, how they will use it in their jobs and the opportunity to put
into practice the concepts they are learning. Only after completing
all these steps and receiving constructive feedback will a new sales
representative feel comfortable, challenging the accepted treatment
protocols that physicians have developed and modified during years
of experience.
and promotional programs using innovative technologies
to accelerate learning.
Educating sales representatives to the point where they feel comfortable
discussing medical subject matter with physicians is a challenging endeavor. It involves introducing complex material such as anatomy and physiology in a manner that is both straightforward and engaging, to maximize the retention by the adult learner. After presenting the basic educational building blocks, an effective training program must introduce the context within which the material will be utilized.
Adult learners must be given the reason why the material is important
to know, how they will use it in their jobs and the opportunity to put
into practice the concepts they are learning. Only after completing
all these steps and receiving constructive feedback will a new sales
representative feel comfortable, challenging the accepted treatment
protocols that physicians have developed and modified during years
of experience.
